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Marketing de l'immobilier - 2e éd.
Marketing de l'immobilier - 2e éd. - Les agents immobiliers ont longtemps fonctionné sans stratégie marketing. Aujourd’hui, Internet a radicalement changé la donne : augmentation de la concurrence, apparition de nouvelles agences, mise en relation rapide entre acheteurs et vendeurs. Les professionnels de l’immobilier ne peuvent plus s’exonérer de comprendre les comportements d’achat et de vente : pratiquer un bon marketing est désormais crucial.
Entièrement mise à jour, fondée sur les résultats de recherches et l’analyse des meilleures pratiques en France et à l’étranger, cette 2e édition propose des concepts et outils spécifiques pour répondre à l’essentiel :
• Pourquoi est-il si difficile pour l’acheteur de prendre une décision ?
• Comment Internet a-t-il transformé le comportement des acheteurs et des vendeurs et les stratégies marketing des agents immobiliers ?
• Quelles sont les bonnes stratégies dans la recherche de mandats et la commercialisation des biens ?
• Comment bâtir une stratégie de conquête et de relation client sur Internet ?
• Comment augmenter l’efficacité des annonces en utilisant le web 2.0 et les réseaux sociaux ?
• Quels types d’enquêtes est-il possible de mettre en place pour recueillir de l’information ?
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The NIGHTSTREAM virtual horror film festival lineup is here (RUN premiere starring Sarah Paulson, a conversation with Candyman’s Nia DaCosta, and much more) - Bad Feeling Magazine|Sinai man decapitated for being ‘Mossad spy’ - The Times of Israel