Download La politique de prix dans le commerce ePub/PDF/Kindle books

La politique de prix dans le commerce

La politique de prix dans le commerce Download books [PDF, TXT, ePub, PDB, RTF, FB2 & Audio Books]

Plus que jamais, dans le contexte actuel, le consommateur est écartelé, tant son " vouloir consommer " est grand, et tant son " pouvoir consommer " est muselé par la conjoncture; les prix qu'on lui propose dans les magasins sont déterminants pour déclencher son acte d'achat. Free Joint to access PDF files and Read this La politique de prix dans le commerce ⭐ books every where. Over 10 million ePub/PDF/Audible/Kindle books covering all genres in our book directory. Le distributeur doit adapter son offre et sa communication à cette réalité du moment, et il se trouve confronté à une équation très délicate à résoudre : définir une politique de prix qui lui permette d'équilibrer son exploitation, sans mettre à mal son image prix. Cet ouvrage a pour ambition d'aborder tous les aspects de la politique de prix, c'est-à-dire les méthodes que peuvent employer les commerçants pour choisir leurs prix de revente : le contexte réglementaire, la fixation des prix proprement dite, les implications des prix sur l'image prix du point de vente, et finalement la mise en place de tarifs attirants pour les consommateurs. Ce manuel est le fruit de la collaboration de deux universitaires et d'un consultant.

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